The Best Business Cards - What Makes Them So Great?

You’ve probably come across this article while searching for something along the lines of “best business cards”, right? So what makes the best business cards? What will you be able to take from the images you see and incorporate into your own design to make it that little bit more special? Business cards are, after all, intended to ensure that the recipient keeps you in mind for future business purposes. And looking at it from that perspective, we can obviously say that the best business cards are those that are memorable, and always in the mind of the recipient.

Key Ingredients Of The Best Business Cards

The best business cards all have something in common. It’s often called originality, something that’s so painstakingly simple that it seems ingenious. Upon closer inspection, however, we find that all these ‘ingenious’ business cards all adhere to a couple of basic principles, most of which stem from our five senses – affecting at least two of them: touch and sight. This lights on two facts:

  1. A good looking business card needn’t have a complex series of graphics or professionally designed images. Most of those who remain quite effective are those who, in an elegant and creative manner, state the basic information often encountered on business cards.

  1. Looks may fade, as we all know. Having an excellent looking business card may only serve so long as the recipient of the card does not receive another card that looks even better! That’s why texture, which is often neglected, is so important when it comes to business cards. We’ve heard of those people who see with their hands, but the truth is we all do. As soon as you touch something, a memory of it is ingrained in your brain, ensuring that you’ll recognise that specific touch the next time round.

But there is of course an additional third component to business card design, something that makes it stand out from the rest. Yes, we’ve said that by adhering to the principles of sight and touch you’ll be more likely to hit a home run with your business cards, but the best business cards often include an element of the business itself. This specific element can combine into both sight and touch. The key here is to consider what the business is really about. Examples include a carpenter, who’s business is made out of wood or a blacksmith who’s business largely consists of different kinds of metal. Even those in the windscreen repair business, whose business revolves around glass.

All those examples mentioned, point to the fact that business cards needn’t be paper-based. The only requirement is that they contain the necessary information. What that information is printed on, be it wood, metal or glass, is entirely up to the proprietor of the business and is often the very thing that makes the best business cards. After all, it adheres to both touch and sight and will keep the recipient in mind of the nature of your business.

 

Article created on 6/1/2009

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