Quality is a must!

Professional business cards are vital. You want your business to look its best and you want to appear professional as a business person. Sophisticated businesses have slick, professionally designed and printed cards. If you attempt to do-it-yourself as a card designer and/or printer, your business runs the risk of looking amateur, cheap and unprofessional. That’s not the message you want to give out with your card.

What Makes a Business Card Look Professional?

Opt for a card which is a uniform size and shape. Creativity is great but not in variations from standard size and shape. If your card fails to fit into a card holder or a wallet, it will most likely get discarded. Cutsie shapes look Mickey Mouse. They are not professional looking—unless you’re running a children’s birthday clown service.

Unless graphic design is your business, I’d always go with a professional graphic design service. Companies like freebusinesscards.com provide classy cards in best design and give great advice to their clients concerning font, lettering, spacing, color and logo. Hiring a graphic artist is money well spent. The time you would have to spend on research and customizing your business card is better spent on some other facet of your business. Leave the design to a professional.

Strive for uniqueness. You have only a few seconds to grab your receiver’s attention. Then the card disappears into a wallet or pocket. Unless the design, color, logo, graphic or some other feature has caught the receiver’s attention in those few seconds, he is unlikely to refer to your card again.

While uniqueness is important, legibility is more crucial. If your card is hard to read, the receiver won’t spend long on it. Think of billboards. As your vehicle flashes by them you have a few seconds to read. The message should be large, spare on words and leave space for the reader’s eye. Avoid fancy fonts and light lettering. Choose black or navy or dark green print in lower case easy-to-read fonts. Use only one or—at the most—two fonts. Go for color in your background.

Use the same logo and business masthead on your card, website, other advertising and letterhead. That way the one triggers memory of the other.

Your card, your logo, your graphics, the print and your company name should all be aimed at convincing the receiver that your company is the best in its field. That’s why businesses use terms like: qualities, excellence, class A, A-one, tip top, executive, first and acme in their titles. 

“We are the best!” is inferred in their very name.

Other Tips

Avoid raised lettering. It’s expensive, hard to read, under-appreciated and outdated!

Less is more. Choose words wisely to capture the essence of what you want the receiver to know about your business. Provide a URL for more details on your website

Remember your card has two sides. Use the back for point form benefits of using your company.

If you opt for slick coating, don’t coat the back. You or the receiver can write a memory jog on it.

If you must economize, do not do so on the quality of paper on which you card is printed. Nothing signals “cheap”, “shoddy” and “low class” more than flimsy paper.

Get lots of cards printed. It’s cheaper to do so and you want to leave your card everywhere!

Attached your business card to every written communication you send out.

When you are looking for professional business cards, a good place to start your search for best business cards is http://www.freebusinesscards.com.

Article created on 7/10/2012

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